This article was originally posted on Envato tuts+ on December 10th 2020
If you’re looking for modern logo ideas, there’s no better place to find the best simple logo inspiration than by looking to current logo trends. Today we’ll take a look at five of the hottest trends in best modern logo styles and show you a bunch of cool simple logo design ideas that best represent these trends from Envato Elements and Placeit.
There’s an old saying, “There’s nothing new under the sun.” Well, when it comes to logo design, truer words were never spoken.
Trends tend to come and go and come again, albeit with distinctive twists to freshen them up. Then, of course, some of them stick around for a while because we just can’t get enough of them.
So what can we expect from logo design in 2021? Well, let’s take a look:
1. Big, Bright, Luscious Colour
Bright colours have been topping the charts in design for a few years now, so it’s no wonder that they’ve been creeping into logo design. When you’re looking for creative yet simple designs, keep your eyes on the way colour is used. And if you’re unsure of how best to use colour, you can find out more about how to use colour successfully by reading 10 Best Logo Colour Schemes & Combinations.
2. Minimalism Reigns
Minimalism and contemporary graphic design have been pretty synonymous, probably because of the digital revolution where simplicity in web design is rewarded by faster page loading times and better visual impact on smaller devices. Whatever the reason, creative logos today embrace simplicity, which makes it easy to scale them up and down and to use them effectively in a variety of contexts.
3. Positively Negative Space
Using negative space in innovative and clever ways is quite a skill, and it’s one that’s been growing in popularity in logo design over the past few years. This trend can only grow and become more popular in 2021.
4. Creative Typography
The focus on minimalism has had a knock-on effect on typography, with some brands moving away from logos that combine symbol and text towards text-only logos. This has opened the doors to greater experimentation with fonts, e.g. replacing letters with relevant objects while keeping the company name recognisable, developing new typographic shapes, incorporating photography, modifying existing typefaces, and more.
5. Old Geometry, New Geometry
The use of abstract and geometric shapes is a prevailing trend that’s set to continue, maybe because these shapes use clean bold lines and, yes, simplicity. Expect, however, to see this favourite updated with warm and bright colour palettes.
