MARKETING BLOG | Graphic Detail Ltd.

Call us: 09 418 3127

studio@graphicdetail.co.nz

3 easy ways to improve your existing website!First impressions matter in the digital age. Over 50% of visitors will click away from a site within the first 15 seconds if they don’t feel their needs are being met. It’s vital that what information is immediately available is relevant to them.

Progressive Web App Vs Accelerated Mobile Pages: Which Is Better?In the past few years, the use of mobile phones has skyrocketed. The digital world is very volatile and the one which provides the best services than the others stays in the game. Keeping up with the soaring competition has become a matter of survival today. New technologies are being introduced, which are making the
Read more

How To Find A Stellar Web Development AgencyHere’s the scenario: You need a website, and you want it to look professionally done. You don’t have the time (or necessarily the knowledge) to build an effective, aesthetically pleasing site on your own, and you don’t want to employ someone in-house to do it, either. The solution? You decide to hire out for your web development, but
Read more

New To SEO? How To Boost Your Rankings With These 4 Easy TipsSEO, or Search Engine Optimisation, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web developers and highly skilled digital marketers, but now it’s something that every business, brand, and industry should be familiar with. As Moz defines it, “SEO stands for
Read more

WordPress finally gets the security features a third of the Internet deservesThe WordPress content management system (CMS) is set to receive an assortment of new security features today that will finally add the protection level that many of its users have desired for years. These features are expected to land with the official release of WordPress 5.2, expected for later today. Included are support for cryptographically-signed updates,
Read more

‘Headless WordPress’ – What it is & How it WorksWordPress has come a long way since its inception in 2003 and people always seem to find new and interesting ways to use it. By design, the extensive customisations made possible by plugins have changed the way developers create websites and extend functionality for clients. However, it seems that more recently (although I may be
Read more

8 Ways You’re Wasting Money on SEO Without Knowing ItSEO requires an investment of time – and usually monetary resources – to achieve results over time. Because SEO is a longer-term investment than other digital marketing channels, it can have hidden challenges, issues, and costs. These issues can impact performance and push the opportunity to break even and become profitable on the investment further into
Read more

OWH Reveals the Secret behind the Success of WordPressThe answer to the question posed by the title cannot be expressed in a single sentence due to the numerous reasons that stand behind the popularity of WordPress. However, to kick things off, let us start with the fact that WordPress and all its themes and all its plugins are practically free for the most part. Now
Read more

How a WordPress Website could help boost your business profileIf you are not online, your business could already be trailing your competitors. As more people use the internet for different business activities such as making purchases and researching products, as well as getting in touch with brands for customer service, Many businesses have set up a social media catalog, as well as developing a
Read more

The 10 Most Important SEO Strategies For Your WordPress Blog in 20191. Set your permalink structure to static By default, the permalink (or URL) structure in WordPress isn’t great for SEO or for users. Right out of the box, it will look something like this: http://example.com/?p=N. Fortunately, it’s easy to change your default settings to something more search engine friendly – like http://example.com/your-post-title. 2. Use your keywords in the
Read more

Unlock Your Business Potential in 2019 With Your Digital WorkplaceBefore looking ahead to 2019, let’s briefly look at where have we come from. That will help us figure out what to focus on in the days and months ahead. The “golden age of intranets” (if there ever was one) was characterised by a general agreement on the purpose of an intranet: to provide a
Read more

WordPress 5.0 arrives with block-based editor, new default theme, and developer featuresWordPress 5.0 introduces a block-based editor that offers a streamlined editing experience. The new editor is supposed to be better at inserting media content and rearranging any type of content. Each piece of content is in its own block, which is meant to help site owners decide how content is displayed. Blocks include everything from
Read more

A beginner’s guide to e-commerce: buying, selling and renting stuff onlineE-commerce platforms Gone are the days where Kiwi businesses relied on bricks and mortar to sell their products. Today it’s normal to solely operate a business online. Online tools like e-commerce platforms and dropshipping applications make it possible to ‘build a business’ on the cheap, and without much risk. E-commerce platforms are software which allow you to
Read more

Five Tips For Securing Your Company’s WordPress PageWordPress is one of the most popular content management platforms available for individual bloggers and businesses; it powers over 30% of websites on the internet, according to W3Techs. Due to the popularity, it’s no wonder that websites with the famous WordPress logo are often targeted by malicious hackers from around the world. Sometimes, these hackers just want
Read more

When to choose a CMS like WordPress or a framework like LaravelIf you are an entrepreneur looking to build the next big tech empire, you have likely asked the question — can I build this in WordPress or should I use a php framework like Laravel? Most of you already know what WordPress is; and who could blame you!? Around 15,886,000 websites on the entire web use WordPress. The
Read more

Five Common SEO Myths Debunked That You Need To KnowThe only constant in the realm of search engine optimisation (SEO) is change. SEO standards have evolved so much over the years that it can be difficult to separate fact from the misinformation that is widely circulated online. Most SEO myths revolve around Google, which is the primary source of traffic for most websites. The search
Read more

The Most Popular Online Business Ideas best for KiwisAccording to hostingfacts.com, there are 966 million websites in the world today and WordPress alone is responsible for over 76.5 million blogs. Although there’s no one accurate figure, some studies suggest that over 100 million freelancers around the world are successfully running small online businesses from their homes. The perks of being your own boss seem so
Read more

10 Good Social Media Marketing Strategies to Grow Your BusinessWhat is social media marketing? Social media marketing is the process of using social media platforms to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales and generate awareness. Social media sites include the common ones that most people know,
Read more

Nine Google ranking factors you can’t ignore in 2018There’s no denying it, Google Search is a big deal. When we say big, we are talking about an index that weighs in at a whopping 100,000,000 gigabytes. That’s hundreds of billions of web pages stored in Google’s brain, all searchable in a moment’s notice. But how, with so many web pages out there, can
Read more

The unmatched capabilities of WordPress make it the best choice for effective SEOYou need a good SEO friendly website to ensure proper SEO performance that significantly depends on the optimization capabilities of the website features. Indeed, you must build your SEO campaign on sound SEO strategies but to implement those successfully you need excellent support from the website. Therefore, having an extremely SEO friendly site is a
Read more

People’s internet search histories on Google Chrome ‘secretly recorded’Google Chrome and Mozilla Firefox users may have had their entire online history siphoned and stored by third-party developers. That’s according to a prominent security researcher who found a popular plugin for the Google Chrome and Mozilla Firefox was recording everything users did online. The software, which is designed to allow users to customise the
Read more

10 Hacks to Help Your Website Generate More Leads, Sales and RevenueA website is an essential business tool — and every business uses its site differently. Some use it to generate instant revenue through ecommerce sales while others use it to generate leads, phone calls or physical location visits. There is one thing that every business wants to accomplish with its website: leveraging it to create
Read more

Links but No Traffic? Understanding a Study of Nearly A Billion PagesIn a study of almost a billion web pages, the SEO big data company Ahrefs discovered over 30,000 that had backlinks from over 200 referring domains but still couldn’t obtain organic traffic. Ahrefs reached specific conclusions about these sites based on the data. But I reached different conclusions. Why we came to different conclusions and
Read more

Why Site Speed is an SMB’s Most Important Metric?If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website acceptability is
Read more

How to Get the Most Out of Your WebsiteHaving a professional website is practically a necessity for independent professionals today. Websites are an effective business investment that can increase brand awareness and help you reach new clients. However, not all websites are created equal. Simply having a web presence is a good start, but you also want to make sure your site lives up to
Read more

Google Chrome finally blocks autoplay videos based on user preferencesYour days of being startled by a video that seems to begin playing out of nowhere on your browser will soon come to an end. In its most recent update (which brings us to Google Chrome 66), Google Chrome has begun to automatically block autoplay videos based on your preferences, which could cut down on the number
Read more

Google will make page speed a factor in mobile search ranking starting in JulyGoogle today announced a significant change in how it ranks websites for mobile searches: it will now take page speed into consideration as one of its signals, the company says. The change, which Google is referring to as the “Speed Update,” will go into effect in July 2018, and will down-rank very slow websites under certain conditions. Though
Read more

Why Your Small Business Needs A Professional Website1. YOUR BUSINESS WILL GAIN CREDIBILITY More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors
Read more

Boom in cryptocurrency mining cyber attacks on NZCyber criminals could be using your computer to cash in while it sits idle at home. Research by cyber security providers Symantec has found New Zealand ranks 29th globally as a destination for crypto-miners. Symantec technology strategist Mark Shaw says most people don’t even know their computers are infected. “These hackers are infecting people’s machines
Read more

WORDPRESS WEB DESIGN POSSIBILITIES IN 2018How will websites change in the coming year? Those are important questions for website owners, designers, and developers. In an environment as shifting as the Internet, it’s important to stay ahead of the curve. Being aware of upcoming developments and trends means you can get your own and your clients’ websites ready for them. To
Read more

Shared vs Managed WordPress Hosting – The Right ServiceHosting is an essential part of any online business. Making sure that you use a plan that’s ideally suited to your needs is crucial to serving a fast, secure website for your visitors. As such, the hosting plan you choose can often directly influence your website’s earnings! The aim of this article is to compare shared and managed
Read more

Use The Latest Awesome WordPress App On Your iPhone And iPadWordPress is the system that we use to build majority of our websites, it allows for easy management of your content, it’s powerful and even fun! Because your website is built using WordPress, you will be able to take advantage of all the built in features that WordPress has to offer. A notable feature thats
Read more

WhatsApp Begins Rolling Out App Aimed at Small BusinessesMany of WhatsApp’s more than 1 billion users already employ the mobile messaging application to communicate with small businesses, but entrepreneurs around the world will soon have a separate, dedicated app for chatting with their customers. Yesterday, Facebook-owned WhatsApp said it had begun rolling out WhatsApp Business for Android users in the U.S. and four
Read more

As David Letterman’s first Netflix guest, Barack Obama warns against the ‘bubble’ of social mediaDavid Letterman seems to be taking the title of his new Netflix show very seriously: On the very first episode of My Next Guest Needs No Introduction With David Letterman, he’s joined by former U.S. President Barack Obama. The episode has plenty of funny moments, like Obama ribbing Letterman about his nearly Biblical beard. But
Read more

WordPress 4.9.1 Debuts with Updates to Harden SecurityTwo weeks after reaching general availability, WordPress 4.9 gets its first update fixing bugs and boosting security. The open-source WordPress blogging and content management system (CMS) 4.9.1 update was released on Nov. 29, providing users with security and bug fix improvements. WordPress is one of the most widely deployed CMS technologies on the internet today,
Read more

Benefits of using WordPress in Content MarketingCreating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (Search Engine Optimization) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Luckily,
Read more

What Will The Future Of WordPress Business Look Like?The future of WordPress is bright like a thousand suns for lack of a better simile. Once a run of the mill blogging platform, WordPress is effectively morphing into an application framework that’s riling pundits and newcomers all over the web. A while ago, we outlined how WordPress came to be and how it grew into a
Read more

The Major SEO Benefits for using WordPress in BusinessesInnovation is brimming with unbounded potential yet just a couple of us benefit as much as possible from what we have. Begun off as a standout amongst the most prominent blogging software in the market, WordPress today turns into the best content management software (CMS) for non-blogging websites too. Since its origin in 2003, the
Read more

Why should you consider moving to HTTPS with SSL?SSL is the backbone of our secure Internet and it protects your sensitive information as it travels across the world’s computer networks. SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal
Read more

5 reasons WordPress is still the most powerful agent website solution 2017 – 2018Key Takeaways WordPress is a great solution for real estate professionals because of the level of ownership you have over your site. The plugin options are nearly limitless for WordPress. Although WordPress is a wonderful, capable website solution, it isn’t perfect. Ownership means responsibility in setup and a learning curve. Your website is your marketing
Read more

Cybercrime | 5 things that you need to knowYou’ve probably heard of cybercrime, but what is it exactly? According to Interpol, cybercrime is one of the fastest growing types of crime because it is fueled by anonymity, convenience and a global reach thanks to digital advancements. As more companies and individuals move to the digital space, they are facing cybercrime in the form of
Read more

Melinda Gates: Raising kids in the iGen age• Melinda Gates is a businesswoman and philanthropist. She is co-chair of the Bill & Melinda Gates Foundation When my youngest child was born in 2005, the flip phone was still the coolest piece of tech you could get. Now I’m told that all three of my children are part of what demographers are calling
Read more

NZ Tech launches national campaign to get women into the industryFemale employees account for just 23 per cent of the tech industry workforce, and a new national campaign has been launched today to try and balance that number out. The New Zealand Technology Industry Association is aiming to reach female school and university students, and dispel the well-entrenched stereotype that technology is exclusively a “boys’
Read more

How to charge your phone efficientlyThe quest for power is eternal. Phones, our tethers to both the virtual and IRL world, almost never have enough juice to last an entire day. Our lives are turning into endless hunts for places to charge. Even charging at home can be difficult, particularly if you share your space with other people and use
Read more

7 Reasons You Should Redesign Your Small Business Website in WordPressYour website serves as the digital storefront for your business. If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their website to bring in a steady stream of leads and educate potential customers on what they offer. However, when it comes to designing and developing a website, most of those same small business owners think they can’t have all the bells and whistles that larger businesses have. But that’s not true. Why? Meet WordPress.

Taking the bite out of the non-malware threatAnother round of viral attacks apparently masquerading as ransomware brought operations across industries to a halt last week. And the targets were anyone from multinational shipping corporations to even Chernobyl, of all places.

3 ways to avoid being phishedA phishing scam is when malicious emails target a company’s customers by pretending to be from a legitimate email address. They will typically use the company name, but with an extra word or character slipped in.

The insurer which spam emails its own staffThe country’s largest insurer is sending fake phishing emails to its own staff to test them on their ability to identify scams. Its 3500 staff are sent a phishing email once a month and those who click on links are then sent an instant reminder to undertake cyber security training. “We started with something quite simple.”

Google unveils VR headsets that don’t need smartphonesWhat the Google started at last year's I/O conference, where it announced the Daydream mobile virtual reality platform and headset, is now complete with the announcement of Google's new, standalone (no smartphone needed) VR headset project that uses inside out tracking it calls WorldSense.

10 best Google Chrome tips, tricks and time saversNetscape Navigator may have started many people surfing the web some 21 years ago but nowadays Google Chrome is king of the waves. Celebrating its ninth birthday in September 2017, Google’s gateway to the web launched back in 2008 and was the first mainstream browser to combine the address bar and search box – and so
Read more

4 Easy Fixes To Modern Gadget Problems That You Definitely HaveOriginal source article by Kari Megeed We all love our gadgets – they make life so much easier for us and allow us to do so many things that we could never have imagined, but they also create many problems… 1. Your phone running out of battery so ridiculously quickly. This one is probably everyone’s
Read more

Uber suspends self-driving cars after Arizona crashUber has pulled its self-driving cars from the roads after an accident which left one of the vehicles on its side. Pictures posted online showed the car on its right side on an Arizona street, next to another badly damaged vehicle. The car - a Volvo SUV - was in self-driving mode at the time of the crash, on Friday, Uber said. No one was hurt.

WordPress 4.7.3 Security ReleaseWordPress 4.7.3 has just been released. It is the third in a series of recent security releases for WordPress core. WordPress 4.7.2 was released on January 26th to fix a now famous WordPress defacement vulnerability. WordPress 4.7.1 was released on January 11th which fixed a vulnerability in PHPMailer. This new 4.7.3 core release fixes three Cross
Read more

15 Facts on How People View WebsitesDo you know what is the first thing that your eye is drawn to on a website? Here are the facts you should know on how people view websites. Text attracts more attention than pictures. People start viewing your website from the top left corner.

Accessibility Basics: Designing for Visual ImpairmentOriginal article by Graeme Fulton With 4.5% of the global population experiencing color blindness, 4% suffering from low vision, and another 0.6% being blind, visual difficulties with using the web are more prevalent than you might appreciate. This guide will look at how designing for people with visual impairments can improve the web for everyone. Accessibility for
Read more

Principles of Effective Web Design GuidelinesOriginal source article by Vitaly Friedman In order to use the principles properly we first need to understand how users interact with websites, how they think and what are the basic patterns of users’ behavior. How do users think? Basically, users’ habits on the Web aren’t that different from customers’ habits in a store.

A Comprehensive Website Planning GuideOriginal source article by Ben Seigel This guide is written in relatively non-technical language and provides a broad overview of the process of developing a website, from the initial needs assessment through the launch, maintenance and follow-up. It is appropriate for: Small and medium-sized businesses; Organizations; Institutions; Web designers, developers, and design and development firms.
Read more