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Brand Development

Branding isn’t just your logo – although that is a big part of it. It’s everything involved in every customer interaction. It’s how you answer the phone, how quickly you return a call, the look and feel of your website, your print collateral, vehicle signage through to billboards, bus backs and thank you cards. We can help you with all that.

Good branding doesn’t just define your business, it drives it, so whether you are just starting out and wanting a logo designed or already up and running and want to take that next step or even if you’re not sure what that next step is then come and talk to us.

A small selection of some branding we have created…

Madison Cooper

branding marketing mobile / responsive print

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Madison Cooper

branding marketing mobile / responsive print

Madison Cooper

branding marketing mobile / responsive print

Madison Cooper
2016-02-17

Bryan Thomson

branding marketing mobile / responsive print

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Bryan Thomson

branding marketing mobile / responsive print

Bryan Thomson

branding marketing mobile / responsive print

Bryan Thomson
2016-02-17

Money Planners

branding print

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Money Planners

branding print

Money Planners

branding print

Money Planners
2016-02-17

Debs Wallace

branding marketing mobile / responsive print

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Debs Wallace

branding marketing mobile / responsive print

Debs Wallace

branding marketing mobile / responsive print

Debs Wallace
2016-02-17

Jenny Park

branding portfolio

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Jenny Park

branding portfolio

Jenny Park

branding portfolio

Jenny Park
2016-02-17

Financial Design Group

branding marketing mobile / responsive print

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Financial Design Group

branding marketing mobile / responsive print

Financial Design Group

branding marketing mobile / responsive print

Financial Design Group
2016-02-17

The Boulevard

branding mobile / responsive print

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The Boulevard

branding mobile / responsive print

The Boulevard

branding mobile / responsive print

The Boulevard
2016-02-17

Face Up

branding marketing mobile / responsive print

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Face Up

branding marketing mobile / responsive print

Face Up

branding marketing mobile / responsive print

Face Up
2016-02-16

Wonderland

branding marketing mobile / responsive print

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Wonderland

branding marketing mobile / responsive print

Wonderland

branding marketing mobile / responsive print

Wonderland
2016-01-17

Brand Development

Whether you are just starting out or have been in business for a while it may be a good time to take a step back and look at your brand. Take a real good, hard look…

What is a Brand?

Well, it’s not your logo. Although a large number of people believe it is. Your logo is your business’ identity and, while it is an important part of your brand, your brand is so much more!

Your brand is everything a client or potential client sees, hears, tastes or feels at every point of contact they have with your business. Seriously it is everything from the initial website visit, the first phone call, email, etc right up to the follow up well after the invoice has been paid. It’s how you answer the phone, how you drive your branded car, how fast your website loads and the typos, or lack of typos, on your social media feeds… absolutely everything!

Brand Ambassador:

You may have heard of some celebrities being paid to be brand ambassadors for some big brands. All Blacks coach, Steve Hansen, is a brand ambassador for a real estate company. Basketballer Steve Curry and Football player Cristiano Ronaldo are brand ambassadors for multiple sports, watch brands and rental car companies. Your best brand ambassador for your business should be you. Whether you are a sole trader or the leader of a team you need to lead by example when it comes to promoting your brand. Try this:

Just before you answer the phone… smile! You’ll be amazed at the happy welcoming tone that will creep into your greeting. What a great first impression to make!

Audit

If you spread out every piece of print or online material on a table, what story would it tell?
Does the look and feel of each product look like they belong together?
Does the cheap looking business card with the Gmail email address reflect the high quality of service that your clients enjoy or will it cause people to doubt your standards when you are first introduced?
Does the tone of the writing reflect the sort of character that your business does or wants to portray?
Do you have a product to meet the needs of every client you want to attract or are there gaps?

What Your Brand Does

Your brand speaks for you when you’re not there… 24/7. It’s your reputation and your legacy. It’s the reason people will refer others to you. In short, your brand is what other people say about your business when you are not there. Think about that for a moment.

How Can We Help?

The difficulty that small or medium businesses often have is that they are so busy running their businesses that they rarely have the time to step back and take a look at the big picture. This is where we can help.

If the story that your business is telling the world isn’t the best that it could be or if you just have a question about your branding feel free to give one of our friendly team a call today. Let us help your brand tell a better story.

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Graphic Detail Ltd
P: 09 418 3127
E: studio@graphicdetail.co.nz
28 Tizard Road, Birkenhead, Auckland 0626, New Zealand
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Graphic Detail Ltd

  • HOME
  • PORTFOLIO
  • SERVICES
    • Brand Development
    • Signage
    • Printing
    • Marketing
    • Websites
  • OUR STORY
  • FAQ
  • BLOG
  • REVIEWS
    • POST A REVIEW
    • OUR REVIEWS
  • GET IN TOUCH
Graphic Detail Ltd.