If you are not online, your business could already be trailing your competitors. As more people use the internet for different business activities such as making purchases and researching products, as well as getting in touch with brands for customer service, Many businesses have set up a social media catalog, as well as developing a website. WordPress is the largest website builder on the internet, with around 30% of pages based on this open source code. It is very popular with businesses too, ranging from small start ups to large players. You could benefit from having your business online and more so if you are using WordPress to develop and host your site. Here’s how the content management system will boost your business profile.
It is affordable
Many businesses do not have an expense allocation for online marketing, even those with a large network on the internet. These businesses look o rely on an affordable way to grow their profile online. While other CMS will require some registration fees and other premium payments, WordPress is completely free. Since 2003 when it was first released, users have been able to install and set up their websites for free on the platform. You may be required to pay for your domain name, but that is a significantly low cost that will only recur after a long period of time. WordPress also includes free themes and plugins, enabling users to get their desired website build for no charge. While free plugins from third party sources can be appealing, you should not use plugins from suspicious third party sources because they could expose your business website to vulnerability, and may compromise the safety and security of both your brand and visitors.
It will improve SEO
People are always more willing to visit and trust websites that appear at the top of search engine results. You can pay to have your website at the top of Google search results, but this will not be as effective as organic listings and naturally high rankings. More people would be likely to visit an organic listing than a promoted website, even if they each have the same information. You can improve your SEO ranking by optimising for speed, through practices such as constantly updating your site, removing any unnecessary elements, managing your content and indexing your pages. You will be able to provide visitors with a great experience on your website, which will organically raise your ranking. A higher ranking will increase your business’ visibility, which could translate to a better chance to achieve your business goals. Web hosting will play a big part in shaping your rankings. You should consider doing away with shared hosting in favour of dedicated webs hosting to reduce the possible consequences to your ranking by other unoptimised websites under the same host.
It will increase return visits
WordPress offers a number of features that will improve user experience to the point that these visitors will likely make a return visit. It can be optimised for speed, which is one of the biggest metrics that determine user satisfaction. By being on WordPress, you could improve your page load times and attract visitors who would otherwise look for alternatives if your page were to load too slowly. There are many plugins available with a range of functions, including those that help website owners schedule posts. You will be able to maintain consistency with your posts, even when you do not have the time to make the posts yourself. Visitors will always have a reason to visit your website if the content is relevant to their interests and regularly posted. The multimedia support provided by the platform also enables website owners to diversify content, which keeps their website exciting and increases the rate of return visits. To maximise on the return visits and increase return rates overall, you should track analytics through Google’s analytic tools. You will be better able to understand the users’ interests and capitalise on them.
You could create a community
WordPress is scalable, which means website owners have the ability to choose their desired website type. WordPress started as a blogger platform, but has developed to incorporate all types of websites, ranging from social media, business websites, brand pages, social media, forums and even live prank counters. Certain website types allow for high levels of user interaction and engagement. As more people visit and contribute to your website, as well as interact with each other and your business, you will develop a close knit online community with your followers. They will be more likely to be loyal to your business and enjoy the experience. WordPress supports the creation of a community by providing social media integration, comment boxes and other tools that will help boost engagement levels. In order to maintain a great SEO, you should consider breaking down these comments into pages so as to reduce the total page load data.
Your business will increase its exposure
There are 4 billion active users on the internet, which includes a large number of uses within your target demographic. By going online, you will increase your ability to reach these people. The result of an increase in visibility could be increased revenues and higher conversion rates, which are likely to be part of your business goals. The exposure provided by having an online presence is unbeatable. As more people join the internet, it is becoming the premier platform for marketing and advertising. In order to maximise of this benefit, you should make sure to promote your website and business through strategic marketing and remarketing on social media platforms. If you cannot afford paid means, you may consider viable alternatives such as running giveaways.
Getting your WordPress website up and running will increase your likelihood of attracting more clients to your brand, as well as boosting the level of exposure. you need to have a website to maximise on the large number of potential customers who are using the internet for commerce. If you are not completely confident of making a great website, you should consider hiring our professional service to help make the best website for you.