SEO, or Search Engine Optimisation, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web developers and highly skilled digital marketers, but now it’s something that every business, brand, and industry should be familiar with. As Moz defines it, “SEO stands forRead more
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The WordPress content management system (CMS) is set to receive an assortment of new security features today that will finally add the protection level that many of its users have desired for years. These features are expected to land with the official release of WordPress 5.2, expected for later today. Included are support for cryptographically-signed updates,Read more
WordPress has come a long way since its inception in 2003 and people always seem to find new and interesting ways to use it. By design, the extensive customisations made possible by plugins have changed the way developers create websites and extend functionality for clients. However, it seems that more recently (although I may beRead more
SEO requires an investment of time – and usually monetary resources – to achieve results over time. Because SEO is a longer-term investment than other digital marketing channels, it can have hidden challenges, issues, and costs. These issues can impact performance and push the opportunity to break even and become profitable on the investment further intoRead more
The answer to the question posed by the title cannot be expressed in a single sentence due to the numerous reasons that stand behind the popularity of WordPress. However, to kick things off, let us start with the fact that WordPress and all its themes and all its plugins are practically free for the most part. NowRead more
If you are not online, your business could already be trailing your competitors. As more people use the internet for different business activities such as making purchases and researching products, as well as getting in touch with brands for customer service, Many businesses have set up a social media catalog, as well as developing aRead more
1. Set your permalink structure to static By default, the permalink (or URL) structure in WordPress isn’t great for SEO or for users. Right out of the box, it will look something like this: http://example.com/?p=N. Fortunately, it’s easy to change your default settings to something more search engine friendly – like http://example.com/your-post-title. 2. Use your keywords in theRead more
Before looking ahead to 2019, let’s briefly look at where have we come from. That will help us figure out what to focus on in the days and months ahead. The “golden age of intranets” (if there ever was one) was characterised by a general agreement on the purpose of an intranet: to provide aRead more
WordPress 5.0 introduces a block-based editor that offers a streamlined editing experience. The new editor is supposed to be better at inserting media content and rearranging any type of content. Each piece of content is in its own block, which is meant to help site owners decide how content is displayed. Blocks include everything fromRead more
E-commerce platforms Gone are the days where Kiwi businesses relied on bricks and mortar to sell their products. Today it’s normal to solely operate a business online. Online tools like e-commerce platforms and dropshipping applications make it possible to ‘build a business’ on the cheap, and without much risk. E-commerce platforms are software which allow you toRead more
