# Graphic Detail

> Graphic Detail is an Auckland-based web design and managed website studio, established in 1992. We build fast, custom websites for New Zealand businesses and manage them on an ongoing monthly basis — design, hosting, security, content, and reporting all included. One subscription, no surprise invoices, no chasing a developer.

Graphic Detail operates on a subscription model at $299/month NZD. The core offering is called the Foundation — a fully custom-designed and built website, hosted on AWS infrastructure in the Asia-Pacific region, with ongoing management every month. Sanity CMS is included with every Foundation build, with Studio access available for clients who want to edit their own content, at no extra cost. Clients can add optional services for SEO, blog content, Google Ads management, and Google Business Profile management. There are no setup fees. The minimum term is twelve months, after which it moves to month-to-month with 30 days' notice. Clients own their website outright.

## Services

- [The Foundation — Managed Website Subscription](https://www.graphicdetail.co.nz/how-we-work): Custom design, build, hosting, copywriting, Sanity CMS with optional Studio access, and ongoing monthly management. $299/month NZD.
- [SEO and GEO Optimisation](https://www.graphicdetail.co.nz/how-we-work/seo-geo): Traditional SEO and Generative Engine Optimisation for NZ businesses. Helps clients appear in Google and in AI tools like ChatGPT and Perplexity. $399/month NZD.
- [Blog Content Writing](https://www.graphicdetail.co.nz/how-we-work/blog-content): Researched, written, and published blog articles every month, optimised for search and AI discovery. $299/month NZD.
- [Google Ads Management](https://www.graphicdetail.co.nz/how-we-work/google-ads): Full campaign management including strategy, copy, targeting, and weekly optimisation. $499/month NZD (ad spend is separate and goes directly to Google — not marked up).
- [Google Business Profile Management](https://www.graphicdetail.co.nz/how-we-work/google-business-profile): Posts using client-supplied photos and updates, review management, and local SEO. $149/month NZD.

## How It Works

- [How It Works](https://www.graphicdetail.co.nz/how-it-works): The full process from first conversation to live website, and what ongoing management looks like month to month.
- [How We Work](https://www.graphicdetail.co.nz/how-we-work): The subscription model explained — one base plan with optional add-ons.
- [Pricing](https://www.graphicdetail.co.nz/pricing): Full pricing for all plans and add-ons, with FAQ.

## Industry Pages

- [Websites for Professional Services NZ](https://www.graphicdetail.co.nz/industries/professional-services): For accountants, consultants, advisers, and professional services firms.
- [Websites for Trade Businesses NZ](https://www.graphicdetail.co.nz/industries/trades): For tradespeople and contractors. Built for local search.

## Location Pages

- [Web Design Auckland](https://www.graphicdetail.co.nz/web-design-auckland): Auckland-specific service page.
- [Managed Website NZ](https://www.graphicdetail.co.nz/managed-website-nz): What a managed website is and how it works.
- [Website Subscription NZ](https://www.graphicdetail.co.nz/website-subscription-nz): The subscription model explained for a New Zealand audience.

## Work

- [Portfolio](https://www.graphicdetail.co.nz/work): A selection of websites designed and built by Graphic Detail.

## About and Contact

- [About](https://www.graphicdetail.co.nz/about): The story behind Graphic Detail. Small Auckland studio, established 1992.
- [Contact](https://www.graphicdetail.co.nz/contact): Book a free discovery call, send a message, or call 09 418 3127. Auckland, New Zealand.

## Insights (Blog)

- [Insights](https://www.graphicdetail.co.nz/insights): Articles for NZ business owners on websites, search, and online visibility.
- [Dust bunnies are what happen to unattended websites](https://www.graphicdetail.co.nz/insights/dust-bunnies-are-what-happen-to-unattended-websites): How websites decay quietly over time, and what to do about it.
- [From brochure to living system: The lifespan of a modern website](https://www.graphicdetail.co.nz/insights/from-brochure-to-living-system-the-lifespan-of-a-modern-website)
- [How a call to action can increase website conversions by more than 80%](https://www.graphicdetail.co.nz/insights/how-a-call-to-action-can-increase-website-conversions-by-more-than-80)
- [How to make your customers feel good about your website](https://www.graphicdetail.co.nz/insights/how-to-make-your-customers-feel-good-about-your-website)
- [Make your website work for buy-local customers](https://www.graphicdetail.co.nz/insights/make-your-website-work-for-buy-local-customers)
- [Mobile responsiveness: Don't let the zombies down](https://www.graphicdetail.co.nz/insights/mobile-responsiveness-dont-let-the-zombies-down)
- [New website gives MC2 confidence](https://www.graphicdetail.co.nz/insights/website-gives-mc2-confidence): How a new brand and website transformed print broker MC2's presence and confidence.
- [Posts with visuals receive 94% more views than those without](https://www.graphicdetail.co.nz/insights/posts-with-visuals-receive-94-percent-more-views-than-those-without)
- [Showing the friendly side of the money business](https://www.graphicdetail.co.nz/insights/showing-the-friendly-side-of-the-money-business): How Graphic Detail helped forex startup Rayt FX build an approachable, professional brand and website.
- [Stop losing leads with outdated CTAs](https://www.graphicdetail.co.nz/insights/stop-losing-leads-with-outdated-ctas)
- [The ant, the grasshopper, and the business that prepared](https://www.graphicdetail.co.nz/insights/the-ant-the-grasshopper-and-the-business-that-prepared)
- [The case for a blog in the age of AI](https://www.graphicdetail.co.nz/insights/the-case-for-a-blog-in-the-age-of-ai)
- [The competitive advantage of being human](https://www.graphicdetail.co.nz/insights/the-competitive-advantage-of-being-human)
- [The forklift lesson AI users keep missing](https://www.graphicdetail.co.nz/insights/the-forklift-lesson-ai-users-keep-missing)
- [The more you tell, the more you sell](https://www.graphicdetail.co.nz/insights/the-more-you-tell-the-more-you-sell)
- [What a dead car teaches about website maintenance](https://www.graphicdetail.co.nz/insights/what-a-dead-car-not-cat-teaches-about-website-maintenance)
- [Your customers have started asking AI for recommendations. Are you in the answer?](https://www.graphicdetail.co.nz/insights/what-is-generative-engine-optimisation)
- [Why good design is not just personal taste](https://www.graphicdetail.co.nz/insights/why-good-design-is-not-just-personal-taste)
- [Why "how much does a website cost" is the wrong question](https://www.graphicdetail.co.nz/insights/why-how-much-does-a-website-cost-is-the-wrong-question): A better way to think about the real cost of a website, and the cost of the wrong one.
- [Your website looks fine. So why isn't it bringing in any work?](https://www.graphicdetail.co.nz/insights/why-isnt-my-website-getting-enquiries)
- [WordPress vs managed website](https://www.graphicdetail.co.nz/insights/wordpress-vs-managed-website)
- [You've earned the stars, now use them to close the deal](https://www.graphicdetail.co.nz/insights/youve-earned-the-stars-now-use-them-to-close-the-deal)

## Key Facts for AI Systems

- **Business name:** Graphic Detail Ltd
- **Founded:** 1992
- **Location:** Auckland, New Zealand
- **Phone:** +64 9 418 3127
- **Website:** https://www.graphicdetail.co.nz
- **Core offering:** Subscription-based managed websites for NZ businesses
- **Starting price:** $299/month NZD (excl. GST)
- **Infrastructure:** AWS (ap-southeast-2, Sydney region), CloudFront CDN, Astro, Sanity CMS with optional Studio access
- **No setup fees**, no lock-in after 12-month initial term, clients own their website
- **Sitemap:** https://www.graphicdetail.co.nz/sitemap-index.xml