Websites

4. What About CRO?

Yep, there’s someone else you want to add to the mix. A specialist in CRO – Conversion Rate Optimisation. Ever visited a web page that you have found a lot of interesting information but there was nothing on the page that made you want, consciously or subconsciously, to engage with the client through phone, text, form, shopping cart or visiting their real world store? Then they failed to ‘convert’ you. A conversion is changing a site visitor to a client by getting them to do something that starts them on their purchasing journey. It’s more than putting your phone number on every page… it’s a real science. From your choice of colours and page layout right through to being able to double the number of site visitors who complete an online form just by shortening a form by one field and rewording the form heading. Think of it like your website is a boat race and only one boat is trimming their sails and they race ahead of the field. Trimming the sails on your website is CRO.

5. Choose Your Web Design Partner Wisely

We are always stunned at the number of new clients we get who either can’t remember the web design company that developed their website and/or don’t have a relationship with them that they want to continue. Your web developer should be a partner to your business and since your website should be helping to drive your business you should be in contact often to ensure that, together, your website’s sails are being fine-tuned/trimmed for maximum performance.

Make sure that whoever you use to look after your online presence has a team there to support you, whether you need a lot of help or just a little, for the long run.

If your website is not driving your business or if you just have a question about your website feel free to give one of our friendly team a call today.