The story
Why we stopped handing websites over and started staying.
The thing that kept happening
We would build a website. A good one. The client would be happy. Six months later, the contact form had quietly broken, someone had added a paragraph of text in Comic Sans, and the Google ranking had dropped because a competitor had just published four decent blog posts and the client had published none.
This was not a client problem. It was a structural one. The old model treated a website like a piece of furniture: design it, build it, deliver it, move on. But a website is not furniture. It needs to stay fast. It needs to stay secure. It needs new content. It needs someone paying attention.
Nobody was paying attention. We kept watching good websites slowly go to waste.
So we changed what we sell
Instead of building websites and handing them over, we build websites and stay. Every client is on a monthly plan. We handle the hosting, the updates, the security, the SEO, the blog content, the Google Business Profile, whatever they need. The website stays on our infrastructure. We stay accountable for how it performs.
That changes the relationship. When something breaks at 11pm, we fix it. When Google updates its algorithm, we adapt. When a client wants to update their services page, they email us and it gets done. They never have to log in to a CMS or learn what a DNS record is.
It also changes what we build. We are not designing for the handover meeting. We are designing for how the site will look and work in three years.
Why we stay small on purpose
We are a small team, and we have always been intentional about staying that way. Every client gets direct access to the people doing the work. There is no account manager layer, no project handover to a production team.
We keep our stack tight. Astro for the frontend, AWS for hosting, GitHub for deployment. Fast by default, cheap to run, easy to maintain. We are not reinventing the wheel for every project. We are getting very good at a specific approach and applying it reliably.
The clients we work best with are businesses that want a website they can rely on, not a project they have to manage. They send us an email when something needs doing and trust that it gets done properly. That is the arrangement we are built for.
