Subscription add-on
SEO and GEO Optimisation
$399 / month NZD, excl. GST
The Foundation gives you a fast, managed website. This is what you add when you want it to be found.
Search visibility doesn’t come with the build. It comes from the consistent, unglamorous monthly work that happens after the build: technical health, the right words in the right places, content that answers real questions, and signals that tell Google and AI tools your business knows what it’s doing.
This add-on covers all of it, in both senses of "being found" now. Traditional search, which has been the game for twenty years, and Generative Engine Optimisation, which is the new front that opened up almost overnight.
Foundation versus Foundation plus SEO and GEO
The Foundation makes your site technically correct for search. This add-on does the ongoing work that actually earns you rankings. Here is exactly where the line sits.
Foundation only
- Technical setup at launch
- Meta tags, structured data, sitemap
- Core Web Vitals maintained
- Monthly performance report
With SEO & GEO add-on
- Monthly technical audit
- Active keyword & question research
- Ongoing on-page optimisation
- Competitor monitoring
- GEO: AI citation monitoring
- NAP consistency auditing
- Dedicated search visibility report
Traditional SEO: the slow, honest climb.
Technical site health, keyword and question research, on-page optimisation page by page, structured data, local signals, and monthly tracking of where you rank. There are no shortcuts, and anyone who promises page one by Friday is not someone you want near your website. What there is is consistent work that compounds, and a competitor who’s doing it will quietly pass you if you’re not.
GEO: the new front.
Your customers have started asking ChatGPT, Perplexity, and Google’s AI for recommendations. Those tools build their answers from how clearly and consistently your business is described across the web. If your details are thin, scattered, or contradictory, you simply don’t get mentioned. We make sure you do: clear entity description, consistent business information everywhere it appears, structured data that spells out exactly what you are, and content that answers the questions AI tools are asked about your industry.
How it works alongside the Foundation
The Foundation is the platform. SEO and GEO is what makes the platform findable. The two are designed to work together: a fast, technically clean site is the foundation that makes search optimisation actually land. Without the technical base, the SEO work is fighting the wrong battles. Without the ongoing SEO work, the best-built site in Auckland is a billboard in a paddock.
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