How we work

Subscription add-on

Google Ads Management

From $499 / month NZD, excl. GST. Ad spend is separate and goes directly to Google.

The Foundation gives you a website built to convert. This is what you add when you want to put it in front of people right now.

Organic search takes time. It is an investment in visibility that compounds month after month, and it is absolutely worth making. But there are moments when a business needs leads this week, not in six months. A new service launching, a quiet period that needs filling, a competitor taking ground you’d rather take back. That’s what Google Ads is for.

This add-on covers the full campaign: strategy, copy, targeting, bidding, and the weekly work of improving it. You set the budget you’re comfortable with. We make every dollar earn.

Why it works better alongside the Foundation.

Most businesses run Google Ads that send traffic to a website that wasn’t built to do anything with it. The visitor clicks through, the page is slow or confusing, and the ad spend disappears without a result. Running paid and organic together, on a site specifically built for conversion, closes that gap. The ads bring the visitors. The site converts them. The reporting shows you both sides of the picture in one place.

A note on ad spend.

The management fee covers our work. Ad spend is a separate budget that goes directly to Google. We’ll recommend a realistic starting point for your market and adjust it as we learn what performs. There is no markup on ad spend: you pay Google directly, and we manage the account.

How it works alongside the Foundation

The Foundation is the platform your ads land on. Good ads pointed at a slow, unconvincing website is money in a leaking bucket. Good ads pointed at a fast, clear, conversion-focused site is a different proposition entirely. We manage both, so the strategy runs in one direction.

Ready when you are

Ads that land on a site built to convert.

Most of our best work started with a straightforward conversation about what a business actually needed. Half an hour, no charge, no pitch.