Plain, useful writing about getting found and getting work.
No growth-hacking, no ten-step funnels. Just clear answers to the questions NZ business owners ask about their websites, their search rankings, and why the phone isn’t ringing the way it should.
Your website looks fine. So why isn’t it bringing in any work?
It’s a strange kind of frustration. The site looks perfectly respectable, and yet month after month it sits there like a shop with the lights on and the door locked.
ReadWordPress is everywhere. That doesn’t make it right for your business.
An honest look at the real costs of WordPress for a small business, and the simpler alternative.
ReadYour customers have started asking AI for recommendations. Are you in the answer?
What GEO is, how AI answers are built, and what NZ businesses can do to get into them.
ReadThe forklift lesson AI users keep missing
Using a powerful tool without understanding it doesn’t produce better results. It produces faster mistakes.
ReadThe competitive advantage of being human
In an age of automated everything, being genuinely human turns out to be a real and underrated edge.
ReadDust bunnies are what happen to unattended websites
The slow-motion decline that happens when nobody is looking after a website. Quieter than you think, and more damaging.
ReadFrom brochure to living system: The lifespan of a modern website
How modern websites actually work, and why treating them as finished things creates so many problems.
ReadMake your website work for buy-local customers
Local customers want to support local businesses. Here’s how to make sure your site helps them find and choose you.
ReadThe case for a blog in the age of AI
Why publishing honest, specific content matters even more now that AI is reading and synthesising the web.
ReadYou’ve earned the stars, now use them to close the deal
Most businesses collect good reviews and then do almost nothing with them. That’s a quiet conversion problem.
ReadNew website gives MC2 confidence
How a redesigned website gave MC2 Print the platform they needed to present their work and grow with confidence.
ReadThe ant, the grasshopper, and the business that prepared
What separates businesses that grow online from those that wonder why nothing is working.
ReadWhy good design is not just personal taste
Good design is measurable. Here’s what it actually does, why it matters, and how to tell the difference.
ReadWhat a dead car (not cat) teaches about website maintenance
Your car needs a service even when it seems to be running fine. The same logic applies to your website.
ReadPosts with visuals receive 94% more views than those without
The numbers on visual content are hard to ignore. Here’s what they actually mean and what to do about them.
ReadStop losing leads with outdated CTAs
If your call to action hasn’t been looked at in a couple of years, it’s probably costing you enquiries right now.
ReadThe more you tell, the more you sell
The case for giving people more information on your website, not less, and why it builds trust rather than boring people.
ReadShowing the friendly side of the money business
How financial businesses can use their website to build trust before the first meeting has even been booked.
ReadHow to make your customers feel good about your website
First impressions are real and very fast. Here’s what actually makes a visitor trust a site in the first few seconds.
ReadHow a call to action can increase website conversions by more than 80%
What the research says about calls to action, and how to make yours work harder for the people already on your site.
ReadMobile responsiveness: Don’t let the zombies down
More than half your visitors arrive on a phone. Here’s what mobile-first design actually means, and why it matters for rankings too.
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