Your website should be as credible as you are.
For accountants, consultants, advisers, and professional services firms that can’t afford to look like they’re not worth it.
What separates a website that works
Three things. Most professional services sites get none of them right.
Credibility
The design, the writing, and the structure all need to feel as considered as the service itself. A custom design, not a theme. Copy that speaks in your voice. Visual direction that is consistent and professional — not stock photos and default fonts.
Clarity
Prospective clients should understand, within seconds, what you do, who you do it for, and how to take a next step. The biggest mistake most professional services websites make is burying that behind too much text and too little structure.
A reason to make contact
Not a form with no explanation of what happens next. A clear reason why getting in touch is worth their time, what that first conversation looks like, and why it is not a sales pitch. Low-friction, low-risk, clear.
Being found — beyond Google
The referral still matters. But the gap between referral and first call has changed.
In the gap between someone getting your name and picking up the phone, they now do more research than they used to. They Google you. They find your website. They look at LinkedIn. They may search for your service in their suburb to see what else comes up.
And increasingly, they ask an AI assistant. Someone searching for a business accountant in Auckland may type that question into ChatGPT or Perplexity. Whether your firm is mentioned depends on whether your online presence is structured to make you a credible source to cite.
GEO — Generative Engine Optimisation — is part of what we do. The discipline of building and structuring your web presence so AI-driven answers include you, not just your competitors.
Base plan
Foundation
From $299/month
- Custom design & build
- AWS + CloudFront hosting
- Core copywriting
- Unlimited monthly revisions
- SSL, security & monitoring
- Analytics + monthly report
Recommended add-on
SEO & GEO Optimisation
$399/month
Be found in traditional search and in AI-generated answers. Ongoing technical and content work that earns rankings and positions your firm as a credible source across the web.
Learn more →Who we work with
Reputation is the product. The website is part of that.
What these businesses have in common is that the impression they make online is inseparable from the impression they make in person. A dated or generic website is not neutral — it is working against you.
Why the model suits you
No vendor to manage. No developer to chase. No hosting bill to remember.
Most professional services firms we work with are not large enough to have a marketing function, but established enough to know a generic website is costing them opportunities they cannot see.
The subscription model removes the whole website from your plate. Updates happen when they are needed. A monthly report arrives on the first of every month, in plain English, telling you exactly what the site did. You read it in three minutes and know where things stand.
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